Action Populaire

A social network for organising a French presidential campaign.

Action Populaire is the social platform built for Jean-Luc Mélenchon’s 2022 presidential campaign, and still used by France insoumise today. Supporters find each other, take local action, and self-organise. We conceived it, refined it with the campaign’s leadership, then recruited and led the design and engineering team that built it over two years. It still runs today, on the team Maud built around it.

Launch ad for Action Populaire

Two mobile phones with the app open on "Équie de soutien de Belleville" and "Meeting numérique ce samedi".

Text: Action Populaire, la nouvelle application d'action pour la campagne de Jean-Luc Mélenchon
fig. 01 – launch ad, 2020

Connect supporters to the action near them.

Treat activists as leads.